Alpine Atelier Manager
Alpine Atelier Park Lane, Mayfair, London
Basic Salary: £55,000 per annum
On Target Earnings (OTE): £90,750 per annum
Contract: Permanent, Full Time
Hours: 36.5 hours per week

Join the Founding Leadership Team of Alpine Atelier Park Lane

Alpine is one of the fastest growing and most exciting brands in the automotive industry, combining motorsport heritage, cutting-edge engineering and distinctive design.

Based at the brand-new Alpine Atelier Park Lane in Mayfair, this is a rare opportunity to lead a specialist team and play a key role in Alpine's continued growth in the UK.

We are looking for an ambitious, commercially driven leader who can develop people, create strong sales discipline and build a high-performing team focused on delivering exceptional customer experiences and outstanding business results.

If you have a proven track record of leading successful sales teams, developing people and delivering strong commercial results, we'd love to hear from you.

The Opportunity

As Alpine Atelier Manager, you will lead the Atelier team to deliver vehicle sales, profitability and customer experience objectives.

You will be responsible for coaching and developing colleagues, managing day-to-day sales activity and creating a culture where every enquiry, appointment, test drive, event and customer interaction is followed up professionally and effectively.

This is a hands-on leadership role for someone who enjoys developing people, creating momentum and leading from the front.

You will lead and develop the founding Alpine Atelier Consultant team whilst working closely with colleagues across Sales, Marketing and the wider Retail Renault Group business to establish Park Lane as a flagship Alpine location.

Key Responsibilities

• Lead, coach and develop the Alpine Atelier Consultant team
• Drive sales activity, conversion performance and commercial results
• Manage appointments, customer enquiries, test drives and pipeline discipline
• Deliver product, sales process, finance, compliance and customer experience training
• Create a high-performance culture focused on customer satisfaction and commercial success
• Plan and support customer events, vehicle launches and local activations
• Work closely with Marketing to maximise lead conversion and customer engagement
• Promote finance, warranty, service plan, insurance and accessory sales
• Monitor team performance against agreed objectives and KPIs
• Ensure compliance with FCA, Consumer Duty, GDPR and company policies
• Represent the Alpine brand and Retail Renault Group to the highest professional standards

What We're Looking For

• Proven sales leadership experience
• Strong commercial awareness and target-driven mindset
• Experience coaching, developing and managing people
• Excellent communication, negotiation and relationship-building skills
• Strong activity management, pipeline control and CRM discipline
• Ability to create a positive, high-performance team culture
• Strong organisational and time management skills
• Self-motivated, resilient and ambitious
• Full UK Driving Licence

Successful candidates are likely to demonstrate:

• Consistent sales and business performance
• The ability to coach, support and develop others
• Strong customer relationship skills
• Effective activity, pipeline and diary management
• Professionalism and attention to detail
• Strong commercial judgement and accountability
• A passion for customer experience and team development

Hours of Work

This role is based on a 36.5-hour working week.

The working pattern is:

• Four weekdays: 10am – 6:00pm
• Saturday: 10am – 5:00pm
• One scheduled weekday off each week
• Sundays closed
• 30-minute unpaid break each working day

Flexibility may occasionally be required to support customer appointments, events, vehicle launches and the effective operation of Alpine Atelier Park Lane.

What We Offer

• Basic salary of £55,000 per annum
• OTE of £90,750 per annum
• Competitive performance-related bonus scheme
• Access to a salary-sacrifice, tax-efficient new car scheme (ECOS)
• Family new car scheme
• 33 days' annual leave including Bank Holidays, increasing with service
• Pension scheme including permanent health insurance and death-in-service benefit
• Enhanced maternity and paternity policies
• Share Incentive Scheme
• Staff discounts on vehicles, servicing, parts and accessories
• Cycle-to-Work scheme including e-bikes
• Discounted gym membership

Ready to Apply?

If you're ready to take the next step in your leadership career and help shape the future of Alpine in the UK, we'd love to hear from you.

Shortlisted candidates will be contacted regarding the next stage of the recruitment process.